Sales today is increasingly automated, scripted, and impersonal, but trust is still what drives buying decisions. In this session, I’ll share how human-centered sales approaches outperform transactional tactics, especially in remote and global environments. Based on my experience across startups and enterprise teams, I combine practical frameworks (like MEDDPICC) with coaching-based communication tools to help people build genuine rapport, credibility, and long-term relationships. This talk is for anyone who sells: whether it’s a product, a service, or an idea and wants to do it in a way that feels authentic rather than forced.
Ania Esipova is a sales professional with experience working across startups and global environments. She focuses on human-centered selling, cross-cultural relationship building, and practical go-to-market execution. Ania is also an ICF coach who integrates coaching principles into communication, leadership, and sales development.