Many businesses struggle to stand out, not because their product or service is bad, but because the experience around it isn’t built with their users in mind. In this talk, I’ll show how design thinking can be applied to any kind of business to improve user experience and create meaningful differentiation. Using simple, concrete examples, I’ll demonstrate how focusing on the user changes positioning, communication, and the overall experience. I’ll then introduce the key principles of design thinking and how they can be used to build businesses that are more relevant, valuable, and memorable.
Juliette is a French UX/UI designer with over a decade of experience creating user-centered experiences across digital products and services. As a digital nomad, she combines her passion for travel with a mission to make design more accessible to everyone. She helps businesses bring design thinking into their processes through training, workshops, audits, and hands-on UX/UI work.